There are an array of ads out there that are aimed at men as beer drinkers, and a disparaging lack of ads for women. At the Beer Babe, I challenge you to find creative ways to approach the growing ranks of female beer drinkers in the world through media!
Women are making up a rapidly growing market section for craft beer, and its about time that some media was created to reflect that. So how better to approach it than by putting my favorite beer drinkers to the task!